About Us

Our Team

Lee and Jocelyn Etherington are the owner operators of Wild Hibiscus Flower Company and wearers of many hats across the business to ensure the highest quality products can be produced and delivered to you for your enjoyment and creative flare. 

Made possible only with our much loved farmers to produce our premium flowers, our dedicated manufacturing team including Lee's two brothers who manage production, and our ever so fabulous operations teams and distributors across North America, Thailand, Europe and the UK to bring our products to you in over 50 countries.  

Together we have achieved years of experience and significant capabilities in farming, food production, import, export and distribution.

Read more about our story as we have grown from boutique food business, Kurrajong Australian Native Foods to the internationally renowned Wild Hibiscus Flower Company.